Multimedia Blog

The quality of interaction and visual style is really impressive. The site is marketing premium frozen yogurt, therefore it will carry a premium price and require a superior brand image. In keeping with current design trends, the site has an organic hand-drawn style and uses a black, white and bright pastel color scheme.

The relatively extensive environment gives the impression of depth and strongly encourages exploration. I was impressed by the quality of the animation and the way in which the animation responds to interaction. The navigation is simple and very effective, while occupying the minimum amount of space. The menu is collapsible and as a result doesn't encroach on the main environment.

I think the sites main purpose is to have some sort of viral impact and generate brand awareness. A high quality site would probably be considered a neccesity for any company trying to establish or maintain a premium brand image.